Privacy Policy
1. Introduction
Lumivox (ABN [Insert ABN]), trading as Lumivox Web Design & Marketing (‘we’, ‘us’, ‘our’), is committed to protecting the privacy of your personal information. We operate from Melbourne, Victoria, Australia.
This Privacy Policy explains how we collect, hold, use and disclose personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), the Privacy and Other Legislation Amendment Act 2024 (Cth), the Victorian Privacy and Data Protection Act 2014 (Vic) and the Health Records Act 2001 (Vic) where applicable.
By using our website (lumivox.com.au), contacting us or engaging our services, you consent to the collection and use of your personal information as described in this policy.
2. What Personal Information We Collect
We collect the following types of personal information:
Contact Information: Your name, email address, phone number, business name and business address when you contact us, submit a form or book a consultation.
Website Usage Data: Your IP address, browser type, device type, operating system, pages visited, time spent on pages, referral source and click behaviour. This data is collected through cookies and analytics tools.
Communication Records: Emails, phone calls, SMS messages and form submissions sent to or from Lumivox relating to the provision of our services.
Service-Related Information: Content, images, login credentials and business data you provide to us for the purpose of delivering web design, SEO, advertising or marketing services.
Payment Information: Invoice details and payment records. We do not store credit card numbers directly. All payment processing is handled by secure third-party payment providers.
We do not collect sensitive information (such as health, racial, political or religious information) unless you specifically provide it to us and it is directly relevant to the services we are delivering.
3. How We Collect Personal Information
We collect personal information through the following methods:
Directly from you: When you fill in a contact form, book a consultation, send us an email, call us, subscribe to our newsletter or engage our services.
From your use of our website: Through cookies, Google Analytics, tracking pixels and similar technologies that record how you interact with our website.
From third parties: In limited circumstances, we may receive information from referral partners, Google Ads, Meta (Facebook/Instagram) advertising platforms or CRM tools that you have authorised to share data.
We will always collect personal information by lawful and fair means. Where practical, we collect information directly from you. If we collect information about you from a third party, we will take reasonable steps to ensure you are aware of this collection.
4. Why We Collect and How We Use Your Information
We use your personal information for the following purposes:
To provide our services: Web design, development, SEO, Google Ads management, social media marketing, graphic design, video production, marketing strategy and consulting services as agreed.
To communicate with you: Responding to enquiries, providing project updates, sending invoices and delivering service-related information.
To improve our website and services: Analysing website usage patterns, understanding how visitors find and use our site and identifying areas for improvement.
To send marketing communications: Newsletters, service updates, blog posts and promotional offers. We will only send marketing communications with your express consent, and you may opt out at any time.
To comply with legal obligations: Meeting our obligations under Australian law, including tax and financial reporting requirements.
To protect our legitimate interests: Preventing fraud, enforcing our terms of service and protecting the security of our website and systems.
5. How We Store and Protect Your Information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification and disclosure.
Security measures we use include SSL encryption on our website, password-protected systems and devices, access controls limiting who within our team can view personal information, regular software and security updates, and secure cloud-based storage with reputable providers.
Digital records are stored on secure, access-controlled cloud platforms hosted in Australia where possible. Where data is processed or stored overseas (for example, through cloud-based tools), we ensure the provider meets equivalent privacy standards.
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. When personal information is no longer needed, we take reasonable steps to destroy or de-identify it.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience and to collect usage data for analytics purposes.
Essential Cookies: Required for the website to function correctly. These cannot be disabled.
Analytics Cookies: We use Google Analytics to understand how visitors use our website. Google Analytics collects data such as pages visited, time on site, referral source and device type. This data is aggregated and does not personally identify you. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising Cookies: If you visit our website after clicking a Google Ads or Facebook/Instagram advertisement, a conversion tracking cookie may be placed on your device. This allows us to measure the effectiveness of our advertising campaigns. These cookies do not give us access to your personal information.
You may control cookies through your browser settings. Disabling cookies may affect some website functionality.
7. Third Parties We Share Data With
We do not sell, rent or trade your personal information to any third party.
We may share your personal information with the following categories of third parties for the purposes described in this policy:
Service Providers: Hosting providers, email marketing platforms (such as Mailchimp or similar), CRM systems (such as HubSpot or similar), accounting software providers and project management tools that assist us in delivering our services.
Advertising Platforms: Google Ads and Meta (Facebook/Instagram) for the purpose of running and measuring advertising campaigns on your behalf.
Analytics Providers: Google Analytics for website usage analysis.
Professional Advisors: Our accountants, lawyers or business advisors where necessary for the operation of our business.
Government and Law Enforcement: Where required by law, court order or government regulation.
All third-party service providers we work with are contractually bound to protect your personal information and use it only for the purposes for which it was disclosed.
8. Overseas Disclosure
Some of the third-party tools and platforms we use may store or process data outside Australia. These include cloud hosting providers, email marketing platforms, analytics tools and advertising platforms with servers located in the United States, European Union and other jurisdictions.
Where we disclose personal information to overseas recipients, we take reasonable steps to ensure they comply with the Australian Privacy Principles or are subject to a substantially similar privacy regime (such as GDPR in the European Union).
9. Your Rights Under Australian Privacy Law
Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the following rights:
Right of Access: You may request access to the personal information we hold about you. We will respond to your request within 30 days.
Right of Correction: You may request that we correct any personal information that is inaccurate, out of date, incomplete, irrelevant or misleading.
Right to Opt Out of Marketing: You may opt out of receiving marketing communications at any time by clicking the ‘unsubscribe’ link in any marketing email, or by contacting us directly. We will action your request within 5 business days.
Right to Anonymity: Where practical, you have the right to interact with us without identifying yourself, or by using a pseudonym. However, if you do not provide certain information, we may be unable to provide our services.
Right to Complain: You have the right to complain about how we handle your personal information.
10. Your Rights Under Victorian Privacy Law
If you are a Victorian resident, the Victorian Privacy and Data Protection Act 2014 provides additional protections relating to information handled by Victorian government agencies. While Lumivox is a private sector business governed primarily by the federal Privacy Act, we voluntarily adopt the principles outlined in the Victorian Information Privacy Principles (IPPs) as best practice.
This includes transparency in how we collect and use your data, taking reasonable steps to keep information secure and ensuring accuracy of the personal information we hold.
11. Direct Marketing and the Spam Act 2003
We comply with the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth).
We will only send you commercial electronic messages (emails, SMS) if you have given your express consent, or if you are an existing client and we have an existing business relationship with you and the message is relevant to that relationship.
Every marketing message we send includes a clear identification of Lumivox as the sender, accurate contact information and a functional unsubscribe mechanism. We process unsubscribe requests within 5 business days.
12. Data Breach Notification
In the event of a data breach that is likely to result in serious harm to any individual whose personal information is involved, we will comply with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988.
This means we will notify the Office of the Australian Information Commissioner (OAIC) and all affected individuals as soon as practicable after becoming aware of the breach. The notification will include a description of the breach, the type of information involved and recommendations about the steps affected individuals should take.
13. Children’s Privacy
Our services are directed at businesses and business owners. We do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected personal information from a child, we will take steps to delete that information as soon as possible.
We are aware of the forthcoming Children’s Online Privacy Code being developed by the OAIC under the Privacy and Other Legislation Amendment Act 2024, expected to take effect by December 2026. We will update this policy and our practices to comply with the Code once it is finalised.
14. How to Make a Complaint
If you believe we have breached the Australian Privacy Principles or handled your personal information inappropriately, you may lodge a complaint with us.
Contact us at:
Email: hi@lumivox.com.au
Phone: +61 466 626 761
Post: Lumivox, Melbourne, Victoria, Australia
We will acknowledge your complaint within 5 business days and provide a response within 30 days. We will work with you to resolve the complaint fairly and promptly.
If you are not satisfied with our response, you may escalate your complaint to:
Office of the Australian Information Commissioner (OAIC): www.oaic.gov.au | Phone: 1300 363 992
Office of the Victorian Information Commissioner (OVIC): ovic.vic.gov.au | Phone: 1300 006 842
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or business operations. The updated policy will be published on our website with a revised ‘Last Updated’ date.
We encourage you to review this page periodically. If we make significant changes that affect how your personal information is handled, we will notify you by email or through a prominent notice on our website.
16. Contact Us
If you have any questions about this Privacy Policy, or if you wish to exercise any of your rights described above, please contact us:
Lumivox Web Design & Marketing
Email: hi@lumivox.com.au
Phone: +61 466 626 761
Location: Melbourne, Victoria, Australia
Website: lumivox.com.au