Retail Marketing That Drives Foot Traffic and Online Sales
Services for Retail
Melbourne retailers compete with online giants and local competitors. Whether you sell in-store, online or both, you need marketing that reaches customers at the moment they are ready to buy.
Retail marketing budgets stretch further when every dollar is tracked. Unlike brand-awareness campaigns, Lumivox ties every marketing action to measurable outcomes: store visits, online orders and revenue. We understand the retail challenge: you need foot traffic, online sales and repeat customers, all from a marketing budget that has to deliver clear ROI.
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Ecommerce SEO
Product page optimisation, category page structure and technical SEO for Shopify and WooCommerce stores. Ecommerce SEO drives organic traffic to your store without the ongoing cost of paid ads.
Google Shopping Ads
Product listing ads that show your products with images and details at the top of Google search results. Shopping ads reach customers who are ready to buy and deliver some of the highest ROAS in digital marketing.
Social Media Marketing
Product showcases, behind-the-scenes content, customer stories and seasonal promotions across Instagram, Facebook and TikTok. Social commerce is growing rapidly and we help you sell directly through social platforms.
Email Marketing
Automated sequences for abandoned carts, new arrivals, sale announcements and loyalty programs. Email delivers the highest ROI of any marketing channel for established retailers with an existing customer list.
Ecommerce Website Design
Shopify and WooCommerce stores built for conversions with fast checkout, product photography and SEO. A well-designed store reduces cart abandonment and increases average order value.
ROI Example
A Melbourne retailer generating 80 or more new customers per month through SEO, Google Shopping Ads and social media typically sees an 8x return on their marketing investment. Ecommerce and in-store traffic both benefit from a strong online presence.
Frequently Asked Questions
Should I focus on in-store or online marketing?
Both. Many customers research online before visiting in-store. A strong online presence drives both web orders and foot traffic. We build strategies that connect the two channels so they reinforce each other.
How do Google Shopping Ads work?
Google Shopping Ads display your product image and details at the top of Google search results. When a customer clicks, they go directly to your product page. You pay per click. We manage the feed, bidding and optimisation to deliver the lowest cost per sale.
Can you help with seasonal promotions?
Yes. We plan campaigns around key retail dates: Black Friday, Christmas, Easter, EOFY sales, Mother’s Day and Father’s Day. Campaigns are planned and scheduled in advance so nothing is rushed.