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Marketing for Melbourne Tradies That Gets You More Jobs

Services for Trades & Construction

You are great at your trade. Plumbing, electrical, building, landscaping. You are not a marketing specialist. You should not need to be. Lumivox handles your marketing so you focus on the tools, not the tech.

Most tradies get jobs through word of mouth and repeat customers. That works until it does not. When the pipeline dries up, you need a consistent flow of new leads from people actively searching for your services on Google right now. The trades industry is competitive in Melbourne, and the businesses that invest in online visibility are the ones that stay booked.
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01

Local SEO

Rank on Google when someone searches 'plumber near me' or 'electrician South Yarra.' We get your business into the local map pack and organic results. For tradies, local SEO is the highest ROI marketing channel because it reaches customers at the exact moment they need your services.

02

Google Ads

Immediate leads from customers searching for your services. We target high-intent keywords and manage your budget to deliver the lowest cost per lead. Most tradies see leads within the first week of launching Google Ads.

03

Tradie Websites

Fast, mobile-first websites with click-to-call buttons, service area pages and enquiry forms. Built to convert searchers into jobs. Over 60% of tradie website traffic comes from mobile, so mobile performance is critical.

04

Google Business Profile

Fully optimised with photos, reviews, posts and service descriptions. Your GBP listing is often the first thing customers see. A complete GBP profile with 20 or more reviews generates significantly more calls than an incomplete one.

05

Social Media

Before-and-after project photos, team profiles and customer testimonials. Content that builds trust and showcases your work quality to potential customers browsing Instagram and Facebook.

06

ROI Example

A Melbourne tradie generating 12 or more leads per month with a strong close rate typically sees a 7x return on their marketing investment. The high value of trade jobs means even a small number of new customers each month delivers significant revenue growth.

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FAQ

Frequently Asked Questions

I get all my work through word of mouth. Do I need marketing?

Word of mouth is powerful but unpredictable. Marketing gives you a consistent pipeline of leads so you are never dependent on referrals alone. Think of it as insurance for your lead flow.

We handle everything. You do not need to write posts, manage ads or update your website. We send you a monthly report and schedule a call to discuss results. Your time investment is minimal.
Most tradies see a significant increase in enquiries within the first 3 months of starting SEO, and within the first week of launching Google Ads. Results vary by trade and location, but the ROI is typically strong because job values are high.
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