Feature Stone Supply
Marketing Agency South Yarra | Lumivox
Project Overview
| Detail | Info |
|---|---|
| Client | Feature Stone Supply |
| Website | featurestonesupplies.com.au |
| Industry | Building Materials / Landscaping |
| Location | Unit 16, 532 Clayton Rd, Clayton South VIC 3169 (serving Melbourne and Victoria) |
| Services Delivered | Web Design, Web Development, Branding, SEO Setup |
The Challenge
Feature Stone Supply had products but no digital shopfront. Their competitors with well-designed websites were capturing online searches from builders and homeowners looking for stone products. They needed a site that displayed their product range professionally and generated sample requests and quote enquiries.
Builders and homeowners searching for stone cladding or paving in Melbourne could not find Feature Stone online.
Their product range (20+ stone types across three categories) was not visible to anyone outside their existing customer base.
They had no system for online sample requests, which is how many stone purchases start.
Trade account benefits were not communicated to potential wholesale buyers.
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
What We Deliver
01
Brand Identity
We created a brand using teal and blue accents paired with black and white. The palette reflects the natural, earthy quality of stone while maintaining a modern, professional look. The brand works across the website, product catalogues, and trade materials.
Website Design & Development
We built a product-catalogue website: Home, Walling (8 products), Paving (7 products), Cobbles (5 products), Trade Account, About, Gallery, and Contact. Each product category has its own page. Individual products are displayed with descriptions, specifications, and imagery.
03
Sample & Quote System
We built two key conversion forms: a sample request form (so customers can order free stone samples before purchasing) and a quote request form (for builders and contractors pricing up a job). Both forms are accessible from every product page.
Trade Account Promotion
A dedicated Trade Account page explains the benefits of wholesale pricing and how to apply. This targets builders, landscapers, and architects who are repeat buyers.
01
Discovery
We visited the Clayton South warehouse, photographed every stone product, and documented specifications. We researched competing stone suppliers in Melbourne to identify positioning opportunities.
02
Brand Creation
The teal accent colour was selected to complement the natural stone tones in product photography. The clean, modern design differentiates Feature Stone from competitors with dated websites.
Setp 3
03
Product Catalogue Design
Each product was given its own section with photography, descriptions, and specifications. We organised products into three clear categories (Walling, Paving, Cobbles) so visitors find what they need in two clicks.
Setp 4
04
Development & Launch
Built with responsive design, sample and quote forms on every product page, and launched with Google Search Console and initial SEO.
Key Features Built
The Results
Complete product catalogue online
20+ stone products visible to anyone searching for stone cladding, paving, or cobbles in Melbourne.
Sample request pipeline
A new channel for homeowners and builders to order free samples directly.
Trade account sign-ups
Builders and landscapers discovering and applying for trade accounts through the website.
Search visibility
Indexed pages for natural stone, stone cladding, and paving searches across Melbourne and Victoria.