EKO Recycles
Marketing Agency South Yarra | Lumivox
Project Overview
| Detail | Info |
|---|---|
| Client | EKO Recycles |
| Website | ekorecycles.com.au |
| Industry | Recycling / Waste Management |
| Location | 17 Hilton St, Dandenong VIC (serving Melbourne’s eastern suburbs) |
| Services Delivered | Web Design, Web Development, Branding, SEO Setup |
The Challenge
EKO Recycles operated without a website or brand. They relied on word-of-mouth and roadside signage. The scrap metal industry is competitive in Melbourne, and businesses without a web presence lose out to operators who rank in search results.
No online presence meant people with scrap metal to sell could not find them through Google.
Their three service models (mobile collection, drop-off, bin hire) were not documented anywhere online.
They had no way for potential sellers to get a quick quote without calling.
The types of metals they accept and their Dandenong location were not visible in search results.
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
What We Deliver
01
Brand Identity
We designed a clean, modern brand with a professional colour palette. The branding communicates trustworthiness and fair dealing, which is essential in an industry where customers want confidence they are getting honest prices for their metals.
Website Design & Development
We built a full website: Home, About Us, Services (Mobile Collection, Drop-Off, Bin Hire), What We Buy (detailed material guide), Service Areas (Melbourne suburb directory), and Contact with quote forms.
03
Quote System
We built interactive quote request forms so potential sellers can describe their materials and get a response. The forms also accept photo submissions so EKO can assess materials before a pickup.
Local SEO
Service area pages target multiple Melbourne suburbs. Material-specific content targets searches for selling specific metal types.
01
Discovery
We visited the Dandenong yard, documented the operation, and understood the three service models. We researched competing scrap metal businesses in Melbourne to identify how to position EKO.
02
Brand Development
The brand was designed to project professionalism and fairness. Clean lines and a modern colour palette set EKO apart from the cluttered, outdated look common in the recycling industry.
Setp 3
03
Website Design
The site was structured around three clear service paths: come to us, we come to you, or we drop a bin. The What We Buy section details every metal type accepted with descriptions to help customers identify their materials.
Setp 4
04
Launch
Site launched with Google Search Console, local SEO setup, and staff training on managing quote requests.
Key Features Built
The Results
EKO Recycles gained a professional online presence in a competitive industry
Professional brand
A clean, modern identity that stands out against competitors in the recycling space.
Search visibility
Indexed pages for scrap metal and recycling searches across Melbourne suburbs.
Online quote requests
A new channel for sellers to submit materials and get quotes without calling.
Clear service communication
Three service models clearly presented so every visitor knows their options within seconds.