
Marketing Agency South Yarra | Lumivox
CASE STUDY/PORTFOLIO
Project Overview
| Detail | Info |
|---|---|
| Client | Prestige Painting Experts |
| Website | prestigepaintingexperts.com.au |
| Industry | Painting / Trades |
| Location | Melbourne (serving 20+ suburbs across inner south, inner north, and connector areas) |
| Services Delivered | Web Design, Web Development, Branding, SEO Setup |

CHALLENGE
The Challenge
The owner had 16 years of painting experience but zero online presence. His business relied entirely on referrals. As competition increased, he needed a website that positioned him as a premium, trusted painting contractor rather than a budget operator.
No website, no Google visibility, no way for new customers to find or vet the business online.
Competitors with websites were winning jobs from customers who searched before calling.
His credentials (VBA registration, Master Painters membership, insurance) were invisible to prospects.
He needed to target specific Melbourne suburbs where he actively works.

BRANDING

Video Marketing

Business Development

Seo

Google Ads

Web Design

BRANDING

Video Marketing

Business Development

Seo

Google Ads

Web Design
What We Deliver
01
Brand Identity
We designed the Prestige Painting Experts brand with a warm colour palette: burnt orange and coral accents against white and dark backgrounds. The logo is clean and minimal, using Alexandria font. The brand communicates warmth, energy, and professionalism.
Website Design & Development
We built a full website with Home, About, detailed Services pages (interior painting, exterior painting, cabinet painting, deck painting, driveway painting, commercial painting, high-pressure washing, pre-sale painting), Gallery, Service Areas covering 20+ suburbs, Blog, FAQ, and Contact pages.
03
Local SEO Setup
Every service area page targets a specific Melbourne suburb. Service pages are optimised for painting-specific keywords. The FAQ page addresses common questions prospects ask before hiring a painter.
Lead Generation
We built quote request forms with suburb selection dropdowns and integrated them throughout the site. Every service page and area page has a clear path to request a free quote.
01
Discovery & Research
We interviewed the owner about his services, service areas, ideal customers, and what sets him apart. We analysed competitor painter websites in Melbourne to find positioning opportunities.
02
Brand Creation
We developed the brand identity with the warm coral and orange palette. The colours stand out against the blue-heavy colour schemes most trade businesses use, making Prestige immediately recognisable.
Setp 3
03
Website Design
Every page was custom designed. The homepage highlights credentials (VBA, Master Painters, insurance) prominently. Service pages break down each painting type with detailed descriptions. Gallery pages showcase completed work.
Setp 4
04
Development & Launch
Built, tested across devices, speed-optimised, and launched. Google Search Console and initial SEO submitted.
Key Features Built
8 service detail pages
Dedicated pages for each painting type: interior, exterior, cabinet, deck, driveway, commercial, pressure washing, pre-sale.
20+ suburb-specific service area pages
Individual pages targeting Elwood, Prahran, Windsor, St Kilda, Coburg, Preston, Brunswick, and more.
Credentials displayed prominently
VBA registration, Master Painters Association Victoria membership, and 10 million liability insurance shown across the site.
Gallery
Photo showcase of completed residential and commercial painting projects.
FAQ section
Answers to common painting questions to build trust and capture long-tail search traffic.
Free quote forms
Integrated throughout the site with suburb selection for qualified lead capture.
5-year warranty messaging
Warranty guarantee featured on service pages and the homepage to differentiate from competitors.

The Results
Complete brand identity
Logo, colours, fonts, and tone that set them apart from every other painter in Melbourne.
20+ indexable suburb pages
Local search coverage across their entire service area.
Credential visibility
Insurance, VBA registration, and Master Painters membership visible to every visitor.
Quote request pipeline
Online leads flowing through suburb-targeted forms.
Ready to Build Something Like This?
Every Lumivox project starts with a free consultation. We learn your business, your goals, and your audience. Then we build a website and brand that works.