HBK Constructions
Marketing Agency South Yarra | Lumivox
CASE STUDY/PORTFOLIO
Project Overview
HBK Constructions is a Melbourne-based renovation company specialising in kitchens, bathrooms, home extensions, decks, and laundry renovations. With more than 20 years of combined experience, they serve homeowners across the Greater Melbourne area from their Dandenong base. They came to Lumivox needing a professional online presence that matched the quality of their work.
| Detail | Info |
|---|---|
| Client | HBK Constructions |
| Website | hbkconstructions.com.au |
| Industry | Home Renovations / Construction |
| Location | Dandenong, Melbourne (serving Greater Melbourne) |
| Services Delivered | Web Design, Web Development, Branding, SEO Setup |
CHALLENGE
The Challenge
HBK Constructions had no website and no established brand identity. Their business was growing through word-of-mouth alone, but they were losing potential customers who searched online for renovation services and found competitors instead.
Homeowners searching for kitchen or bathroom renovators in Melbourne could not find them online.
They had no way to showcase their completed projects to prospective clients.
Without a brand, they looked less established than competitors with polished websites.
They needed a quote request system that captured the right details: service type, suburb, and project scope.
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
BRANDING
Video Marketing
Business Development
Seo
Google Ads
Web Design
What We Deliver
01
Brand Identity
We created the full HBK Constructions brand from the ground up. This included the logo, colour palette (charcoal, gold, white), typography system using Alexandria font, and brand guidelines. The gold accent communicates premium quality while the charcoal base projects professionalism and trust.
Website Design & Development
We designed and built a multi-page website covering Home, About Us, 7 individual service pages (Kitchen Renovations, Bathroom Renovations, Full Home Renovations, Home Extensions, Decks & Pergolas, Laundry Renovations, Pool Renovations), Service Areas, Blog, and Contact. Every page was designed from scratch with custom layouts.
03
SEO Foundation
Each page was built with optimised meta titles, descriptions, heading structure, and local keywords targeting Melbourne suburbs. Service area pages target specific suburbs like Bentleigh East, Toorak, Brighton, Hampton, and Frankston.
Lead Capture System
We built custom Get A Free Quote forms with dropdown selectors for service type and suburb. This filters enquiries so HBK knows exactly what each prospect needs before they call back.
Setp 1
01
Discovery
We met with the HBK team to understand their services, target market, competitive landscape, and goals. We reviewed competitor websites in the Melbourne renovation space and identified gaps to exploit.
02
Brand Development
We designed three logo concepts with supporting colour palettes. After feedback rounds, we finalised the charcoal and gold identity. We produced brand guidelines covering logo usage, colours, fonts, and tone of voice.
Setp 3
03
Design & Wireframing
We wireframed every page, then moved to full visual designs. The homepage features animated scroll effects, geometric design elements, and project showcase imagery. Service pages use accordion-style layouts with before-and-after renovation photos.
Setp 4
04
Development & Testing
We built the site with responsive design across all devices. Every form was tested, every page speed-optimised, and every link checked before launch.
05
Launch & Handover
We launched the site, submitted it to Google Search Console, and provided training on how to update content and manage enquiries.
Key Features Built
The Results
After launch, HBK Constructions had a complete professional online presence for the first time
Professional brand identity
A cohesive visual brand across their website, social media, and marketing materials.
Search visibility
Pages indexed in Google for renovation-related keywords across Melbourne suburbs.
Lead generation
Online quote requests started flowing from day one, supplementing their word-of-mouth referrals.
Credibility boost
Prospective clients could now see completed projects, read testimonials, and request quotes before making contact.